![]() And it doesn’t take a tremendous amount of effort either. Welcoming your new prospects into your club with a well-designed onboarding strategy can supercharge your retention rates. So, is there a way to combat the drop-off of members? Yes, there is build a member onboarding strategy. In real terms, that’s an extra $348 per lapsed client that you’ve missed out on by December. Just think about that for a second – the average gym membership in the United States sits at $58/month. ![]() Especially when you consider that it costs five times as much to acquire a new member as it does to retain an existing one. As a studio owner, this means you’ll be missing out on a huge chunk of revenue over the latter half of the year. Research suggests that 80% of January gym-joiners quit within five months. 80% of New Members Will Quit Within 5 Months 56% Of Current Members Don’t like Your New Membersġ.Group Fitness Can Slash Your Churn Rate by 50%.80% of Your New Members Will Quit Within 5 Months.So, let’s take a look at some essential new year’s resolutions statistics and highlight how you can get ready for the influx of ambitious new members – and keep them motivated in the long-run. And it’s the same every year.īut if you prepare with some killer strategies, your gym doesn’t need to be quiet at any time of the year. As the new year marches on, fitness goals can quickly fall by the wayside. Most fitness entrepreneurs start out to help people reach new fitness goals and lead happier, healthier lives, and as gym memberships begin soaring, January is your time to shine.īut as you’re probably aware, people’s intentions and people’s actions don’t always align. Of course, this is fantastic news for the fitness industry. That means that one in three resolution-makers hoped to achieve a health-related goal. Of those, a staggering 13% set out with the intention of exercising, making it the most popular resolution in the United States.īut that’s not all the third and fourth most common new year’s resolutions were weight loss and healthier eating. In this article, we’ll look at the new years resolution gym statistics you need to know if you’re a fitness business owner.Ī survey conducted by NPR and The Marist Poll in 2018 showed that 44% of American adults said they were likely to make a new year’s resolution. He says by the end of it there may be a few salmon that made it upstream, who could become your new gym buddy.Post-Christmas, many people are itching to make a fresh start in the New year. But you’ve got to give it to the little guys that are trying, right? Hopefully they stick to it.” The next three weeks will be a little bit unfortunate for us gym-goers, people who have made it a lifestyle. Go back to Tip 1: “Understand that this, too, shall pass. Take Some Time Off: “This is a perfect opportunity for you to give your body and your mind a much-needed rest.”Ħ. ![]() It’s a perfect opportunity to throw some headphones on, get one with nature, get in your happy zen place and there’s nobody to tell you there’s a 20-minute time limit.”ĥ. Take it Outside: “Go out and do your cardio outside of the gym. By Friday it’s a veritable ghost town because resolutioners, they like to take Fridays off.”Ĥ. As the week progresses, the gym starts to thin out. You know that all the benches are going to be taken, all the dumbbells are going to be confiscated. Change Your Routine: ”Everybody, their mother, and their brother does chest on Monday, right? Not you. A fitness center in the morning remains reasonably unchanged from the New Year’s resolution rush and so this is a great time to get up and workout at a different time.”ģ. Resolutioners like sleep more than they like results. Switch up Your Gym Time: “Go in the morning. Like salmon swimming upstream to get to the promised-land and spawn. Keep it in Perspective: “This is not your first rodeo - you see it each and every year. Business & Finance Click to expand menu.ġ. ![]()
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